The Craft Of Photography Is Product Neutral
Photography is a craft. Your camera is a product. You use the product to work in the craft. While it’s important to learn how to use your camera it’s more important to learn craft. You can apply craft...
View ArticleBusiness Of Photography – Where Is Your Market?
I tend to think of the photography marketplace in two large general categories, the consumer marketplace or the business to business marketplace...
View ArticlePricing Your Photography
Some things to think about: Your work is a product. You are the photographer/brand that produces the product. Price your work so you don’t lose money. Your work or services are worthless unless someone...
View ArticleThe Worth of Your Work, aka “Content”, In The Digital Age.
The hypocrisy and greed of these corporations is astounding.
View ArticleAll Flashes Are Not Created Equal
While, at the core of things, all flashes do the same thing (all flashes provide light) they are not created equal. Men in blue jeans and women in colorful skirts whirl on stage during a music and...
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